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Home is Where the Concierge Is

When you own at The Melrose Collection, expect bespoke service to be the standard for everyday living. Whether seeking restaurant recommendations, event coordination or even help with groceries, homeowners can rest assured their luxury concierge will see to every detail. See why our in-house concierge service at both The Addison and The Ainsley — and our soon-to-be complete community at The Alfred — is everything you need, and so much more. 

Concierge Perks & Privileges 

Within each Melrose Collection community, your luxury concierge can be found on-site five days a week to help with an array of daily tasks, including:

  • Parcel management and delivery
  • Coordination of black car services/transportation needs
  • Grocery delivery from your car to doorstep
  • Event coordination for private gatherings in the community lounge
  • Reservations at local restaurants/establishments 
  • Access to neighborhood benefits, including discounts, VIP access and more

Hoping to reserve a table at Catch LA or Craig’s? Simply give your concierge a date and time. Need a waste bag or treat for your pup? Stroll by the concierge desk on your way in or out the door. Whatever it is you need or desire, our community expert will handle it with both ease and professionalism. Learn more about the exclusive amenities that await at both The Addison and The Ainsley here. And to schedule an appointment to step inside either of our communities, contact our sales team at today.

Burning Question: Induction at The Ainsley or Gas at The Addison?

A big decision for homeowners today is choosing between a gas or induction cooktop. For both professional and at-home chefs alike, the choice of a cooktop often comes with a lot of back-and-forth. The good news? Here at The Melrose Collection, The Ainsley’s residences are built with induction, while The Addison’s townhomes feature gas cooktops.

If you’re torn between the two different types of cooktops, take a look at our helpful breakdown, below.

Induction — Why You’ll Love It at The Ainsley

The residences at The Ainsley feature kitchens with Wolf’s ever-popular 36” professional induction range. With five induction zones, you can keep multiple items cooking simultaneously—ensuring your entire meal stays warm by the time it’s plated.

Offering speed, energy efficiency, and safety, an induction cooktop is often selected by those seeking a sleek look within a home. An induction cooktop is also very easy to clean because of its smooth, flat surface. For home chefs, induction makes a great choice thanks to its speed and heat efficiency created by electricity flowing through the coils below the ceramic glass surface.

Even better, Wolf’s 36” induction range allows you to transform two burners into one large burner by using a built-in bridge feature. Cookware-sensing burners deactivate when an induction-compatible pan is not in place, keeping safety a high priority in every kitchen at The Ainsley.

Gas — A Favorite at The Addison

On the other hand, residents at The Addison love using the Wolf 36” 5-burner gas cooktops. With Wolf’s cooktop at The Addison, you’ll be able to use the dual-stacked burners which go from high heat all the way down to a mere flicker of a flame. It’s easy to simmer and melt sauces, soups, and marinades with the lower tier of the dual-stacked burner. With the upper tier burner, you’ll get more rapid boils and hotter sears.

Since gas cooktops use a flame to heat food, it’s typically considered easier to control heat and adjust in real-time. A reliable cooking option, a gas cooktop looks aesthetically pleasing for those seeking more of an industrial feel with its cast-iron burner grates elevated over the countertop. 

Plus, an extra feature of the Wolf 36” 5-burner gas cooktop is the spark ignition system, which reignites a flame automatically, ensuring safer cooking and maintaining temperature control. Whip up your next recipe in a snap using the Wolf gas cooktop at The Addison, all while enjoying a range of almost unheard of precision control.Warming up to one cooktop over another? We’d love to hear your thoughts. Contact our sales team at to schedule an appointment to view one of our residences.

Meet Our Haute New Neighbor: Gucci x Adidas

Living at The Addison or The Ainsley just got even more couture. The high-fashion brand Gucci has opened a new store on Melrose Avenue, mere minutes from the walk-up townhomes at The Addison and The Ainsley nearby. Trendsetters are ready to shop the new Gucci x Adidas collection and browse the shelves of even more high-end stores soon to open in the Melrose District. 

On June 7, Adidas and Gucci dropped their new collaboration, which originally debuted on the fall 2022 runway. Celebrities like Madonna and her son, David Banda, have been seen wearing the collection in advance of its availability in stores.

Designed by creative director and designer Alessandro Michele, the collection showcases just how stylish sportswear can be. Aspects of both brands are alive in the designs, such as Adidas’ trefoil logo and the familiar Gucci monogram. Tracksuit sets, shorts, skirts, and accessories make up the sell-out collection that’s had influencers and fashion stars in the industry talking.


One of the few pop-up shops selling the Gucci x Adidas collection is in our very own neighborhood, here on Melrose Avenue—just steps away from The Addison and The Ainsley. The four additional pop-up locations are currently in New York, Miami, Chicago, and Houston. 

After taking over the former Marc Jacobs space, Gucci joins the continually expanding lineup of luxury brands in the Melrose District, including the likes of Balmain, Bottega Veneta, and more. With even more luxury brand names coming soon to the neighborhood, residents of The Ainsley and The Addison can never tire of the sophisticated shopping in the area. 

There’s even more good news—Gucci is here to stay. While the pop-up will bring in crowds in the early days of the store’s opening, after its run, Gucci will continue to offer high-end shopping on Melrose Avenue. Continuing to be one of the most desired streets in all of Los Angeles, Melrose Avenue is the place to see and be seen this summer—in your most fashionable outfit, of course!Interested in more reasons to love living at The Melrose Collection? Check out the Three Benefits Of The Ainsley’s Buzzing Beehome. Or, schedule an appointment to view one of our residences by reaching out to our sales team at

Featured image courtesy of Gucci/Meta

Celebrate WeHo Pride at The Melrose Collection

From The Addison to The Ainsley, The Melrose Collection puts residents at the threshold of West Hollywood’s most anticipated Pride events. This weekend, get ready for an exciting lineup of neighborhood celebrations, including street fairs, festivals, parades and more. Share your pride with the community and join the fun all-month long — right here in West Hollywood.

OUTLOUD Raising Voices Music Festival

Saturday & Sunday, June 4 & 5 | 12 PM – 12 AM
West Hollywood Park

This three-day, award-winning LGBTQ+ music festival will kick off Pride Month with show-stopping performances from headliners including Lil’ Kim, Jessie J and Years & Years, engaging interviews, and artist meet-and-greets. Guests can enjoy craft cocktails and beer gardens, photo ops, surprise appearances, and so much more. Get your tickets here

Pledge Your Allegiance to Your Flag! A Festival of LGBTQ+ Flags

Saturday, June 4 | 2 PM – 4 PM  
WeHo Pride Community Street Fair

Experience the Sister’s Flag Festival, a fun social art intervention, on Sunday, June 5 at the WeHo Pride Community Street Fair. The Sisters of Perpetual Indulgence, a non-profit organization, will help you claim your LGBTQ+ identity by choosing from an array of their color guard flags and create a personalized, made-up Pledge of Allegiance just for you. 

Pride Poets

Saturday & Sunday, June 4 & 5

Look out for the Pride Poets booth during West Hollywood Pride on both June 4 and 5. LGBTQ+ poets will be tackling all of your poetic needs on typewriters and creating original art for you or a loved one. This year’s theme is Pledge: come share your allegiances with us! 

WeHo Pride Parade

Sunday, June 5 | 12 PM – 3 PM
Crescent Heights Blvd – Robertson Blvd. Along Santa Monica Blvd. 

Roll down Santa Monica Boulevard from Crescent Heights into the heart of the Rainbow District for WeHo’s inaugural Pride Parade, starting at noon on Sunday, June 5. Featuring floats, bands, dance teams, and more, the parade brings together countless community members, businesses, LGBTQ+ groups, and allies to celebrate Pride Month. 

4 Memorial Day Activities Happening In and Around West Hollywood

Here at The Melrose Collection, we’re celebrating the start of summer with sunny afternoons strolling the sidewalks of West Hollywood. If you’re looking to fill your calendar with local activities in the Melrose District and the surrounding area this holiday weekend, we have a few ideas for you. Get your grill on and check out our roundup of events happening over the three-day weekend.

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LA Fleet Week

Drive down to San Pedro this weekend for special performances and forums on the waterfront. Come hungry for food trucks offering the most delicious creations imaginable while admiring all the festivities of LA’s Fleet Week. Live entertainment, ship tours, ariel demos, a Veteran’s village, and more fun activities await you during this annual event celebrating our nation’s sea service members.

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P!NK PARADIZE Memorial Day Pool Party @ Skybar

For an extra dose of style this holiday weekend, check out Skybar at West Hollywood’s very own Mondrian Hotel on Sunset Boulevard. Just a quick five-minute drive from The Ainsley and The Addison, you’ll be partying poolside in no time this Memorial Day. Featuring the best house music by Ochok, The Frenchies, Ashkan, and Sam Baroni, you won’t want to miss this epic pool party.

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Cinespia’s Back to the Future

On Sunday night, head to Hollywood Forever Cemetery for one of the first rounds of outdoor movies this summer. This weekend’s pick is Back to the Future, a classic we all love to binge. Grab your blanket and picnic basket full of provisions for an evening under the stars—alongside the headstones of some of LA’s most famous celebrities. More details here.

Host Your Own BBQ at The Addison or The Ainsley

Feel like staying in this weekend? Bring the party closer to home and fire up the grill right in the comfort of your own residence. At The Ainsley, sip down lemonade and flip hamburgers on the barbecues in the open-air community courtyard. At The Addison, invite family and friends to join you at your townhome’s outdoor terrace.  

Whether you’re staying in or heading out on the town this Memorial Day Weekend, we’re sure you’ll find plenty to do in West Hollywood and the surrounding area.

To schedule an appointment between 10 a.m. – 6 p.m. daily, reach out to our sales team at

The Addison or The Ainsley: Which Is Right For You?

Undeniably, The Melrose Collection offers nearly every amenity imaginable. The Addison and The Ainsley are each unique—so, which one is right for you? Below, we break down the distinct features of each community, so you can find the best fit for your lifestyle.


While both The Addison and The Ainsley are located within Los Angeles’ vibrant Melrose District, each community is at the center of a different pace of life. 

Just off Melrose Place, The Addison sways on the side of understated elegance, channeling sophistication at every turn. The highly walkable neighborhood has upscale and trendy boutique shops and restaurants on every corner. Take a Saturday afternoon to browse high-end fashion and sip down a matcha latte from Alfred Coffee.

Around the corner is The Ainsley, a five-minute walk away on Sweetzer Avenue, steps from Melrose Avenue. Here, the vibe’s a little different. You’ll get all the elegance of the Melrose District with a little more edge and bustle. Spruce up your wardrobe at Reformation, then take a quick selfie at Paul Smith’s famous Pink Wall.

Architecture and Floor Plans

As a Los Angeles interpretation of New York’s Upper West Side brownstone buildings, The Addison offers two and three-level townhomes and select walk-ups. The modern Spanish-inspired architecture leaves little to be desired. Ranging from 1,244 to 3,036 square feet, the homes at The Addison are available in 1-, 2- and 3-bedrooms.

On the other hand, The Ainsley is designed in a contemporary, Tuscan-inspired architectural style. Available as either one- or two-level residences, The Ainsley is thoughtfully designed and seamlessly connects expansive interior and exterior living spaces. Rising four stories above street-level and with layouts ranging from 862 to 2,471 square feet, The Ainsley exemplifies modern spatial design, also in 1-, 2- and 3-bedroom options.

Interior Design

Your surroundings impact your life in multifold ways. That’s why we’ve carefully designed the communities at The Melrose Collection with only the finest materials and appliances.

When you live at The Addison, you’ll find plenty of open space to strike up a balance between social hour and self-care time. With floor-to-ceiling sliding glass doors, your private oasis is filled with light, giving way to seamless indoor-outdoor living. Integrated appliances include a Sub-Zero refrigerator, Asko paneled dishwasher, and a Wolf® 36” 5-burner gas cooktop.

At The Ainsley, materials and finishes have been selected with modern simplicity in mind. Creative, open-concept floor plans optimize light and functionality with Caesarstone countertops and Italian cabinetry. Make dinner at home with a state-of-the-art 36” induction rage with a cooktop wall hood. Featuring three design palettes, you’re sure to find a style that suits your creative lifestyle.

Still deciding between The Ainsley and The Addison? Let’s be real—it’s always a good idea to see your options in person. To schedule an appointment between 10 a.m. – 6 p.m. daily, reach out to our sales team at

Enviable Home Designs for Every Desire

Keeping a lifestyle of luxury is effortless at The Ainsley and The Addison, thanks to six sophisticated design styles to choose from when you purchase your home. Whether you prefer a neutral grayscale palette or soft, light tones, the homes at The Melrose Collection have design options well-suited for your particular taste. Plus, our homes use only the finest materials available, so sinking into style is not just easy—it’s also timeless. 

The Addison

Influenced by Spanish architecture, The Addison presents a sophisticated new sensibility and contemporary take on a traditional design. A backdrop of soft earth tones and arid landscape complement clean lines and modern accents. Blending natural materials, such as limestone and plaster, creates a playful elegance to this inspiring community of 28 uniquely designed two- and three-level townhomes.

Interior design options at The Addison include the following:


Inspired by Scandinavian style, the Nordic is infused with soft, light tones which emphasize an organic approach to interior design. Simple yet sophisticated finishes, like sand-hued wide-plan oak floors, invite natural themes into the interior space. A kitchen with white marbleized Caesarstone counters and a mix of glossy, weather-gray and wood-grain Snaidero cabinetry rounds off the entire look. 


Serene through streamlined design, the Modern is meditative, focused on minimizing distractions. With a neutral grayscale palette, the Modern’s interiors incorporate deep gray oak floors, textured wall treatments, and a kitchen with polished gray and white Caesarstone countertops. Matte gray Snaidero cabinetry makes an impressive statement without overpowering the design.


If bold design is more your flavor, go with The Addison’s Urban design option. Richly stained hardwood floors complement the pewter marbelized Caesarstone counters in the kitchen. This combination of finishes turns up the volume on style while still remaining a versatile home for a wide array of furnishings and decor. In the bathroom, crisp Caesarstone in white beckons relaxation.

The Ainsley

Inspired by Tuscan sensibility, each residence at The Ainsley is thoughtfully designed and seamlessly connects expansive interior and exterior living spaces. Rising four stories above street-level, the interiors provide the backdrop for simplified living, complete with ready-made spaces perfect for entertaining. The Ainsley’s impeccably designed layouts feature an original mix of natural materials, refined finishes, and pristine detailing. 

Interior design options at The Ainsley include the following:


Just as the name suggests, the Noir design option at The Ainsley is steeped in dramatic tones. Espresso-colored wood finishes throughout the kitchen pair with dark Caesarstone quartz countertops, creating a pristine look and feel throughout each residence. An abundance of natural light flows inside through floor-to-ceiling glass doors.


A little on the lighter side is the Luminaire. Contemporary yet filled with warmth, the Luminaire is crafted with timeless materials. Lovers of European design will notice the Euro-style drawers and doors featuring a soft closing mechanism. In the bedroom, an accent wall with a geometric pattern catches the eye—highlighted by LED recessed lighting.


Striking and versatile with richly stained hardwood floors, the Perla offers a sleek look at every turn. A light palette in the bathroom is accented by a modern, black tile in the shower. A Gessi® waterfall showerhead in the primary bathroom creates a retreat away from the bustle of city life below. 

Both The Addison and The Ainsley are part of The Melrose Collection, embodying a personality that responds to the energetic call of Los Angeles. The townhomes and condos of The Melrose Collection offer an elevated living standard within the highly-coveted destination of Los Angeles. 

Ready to choose the design style that fits your lifestyle best? Arrange a tour of the residences at The Melrose Collection today. Email or stop by our onsite Sales Gallery, open daily 10 a.m. – 6 p.m.

Three Benefits Of The Ainsley’s Buzzing Beehome

Through our partnership with Alvéole and urban gardener Amanda Haas, The Ainsley has recently housed thousands of bees atop the rooftop terrace. Now, the bees are busy at work filling out their hive and packing in nectar and pollen from nearby flowers.

Our growing hive at The Ainsley holds over 15,000 bees flying more than 9,800 miles daily. What’s bee-hind the benefits of locally sourced honey? There’s more to it than meets the eye:

A Spoonful A Day Keeps The Allergens Away

Sneezing less this season? It might be your daily honey habit keeping your allergies at bay. When the bees at The Ainsley’s BeeHome visit the plants and flowers in the neighborhood, they gather pollen and bring it back to the hive.

The pollen found naturally in honey is crucial to boosting your immune system. Sourcing locally makes all the difference––since most seasonal allergies are caused by what’s directly in your environment.

Locally-Sourced Honey Is High In Antioxidants

Honey isn’t just sweet to the taste, it’s also packed with nutrient-rich antioxidants. When you enjoy a spoonful of honey alone or drizzled over an açaí bowl, you’re also reaping the benefits of polyphenols, powerful antioxidants shown to reduce the risk of heart disease and cancer. Many fruits and vegetables are also rich in polyphenols.

Plus, there’s also evidence showing that honey can soothe a cough or sore throat. Stir some in a cup of hot tea for a comforting drink or mix it into your favorite salad dressing.

Bees Give Back To Our Environment

As pollinators, bees play a part in every aspect of the ecosystem. Bees pollinate more than 130 varieties of fruits and vegetables around the globe, representing a third of our food supply. They’re an essential part of food production and sustainable preservation of large populations of bees, butterflies, bumblebees, and other pollinators that are in rapid decline all over the world.

The BeeHome at The Ainsley supports the ongoing effort to create biodiversity within our community and contribute to a more sustainable approach to urban living in Los Angeles. 

We’re proud to offer the BeeHome to our residents and maintain a commitment to our local community. Follow along for updates as our busy bees work on the next harvest of honey for residents of The Melrose Collection.

Cleveland Clinic

4 Best Rooftop Hotspots to Explore in WeHo

Here in LA, open-air rooftop restaurants and bars are always in season. With The Addison’s just-off-Melrose Place location and The Ainsley’s steps from Melrose Ave., you’re mere moments from West Hollywood’s best elevated experiences. Read on to discover our four favorites nearby, and schedule a tour of The Addison and The Ainsley to experience vibrant—and convenient—Melrose District living for yourself.

1 Hotel West Hollywood

Located on the famed Sunset Strip, a short 5-minute drive from The Addison, 1 Hotel West Hollywood is home to Harriet’s Rooftop, a bar and restaurant known for its panoramic views of the city—and its carefully crafted cocktails. Come for brunch and order the Cali Breakfast Sandwich, or swing by after sunset for the Spicy Siena tequila creation.

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Catch LA 

Just a 15-minute walk—or an even quicker 3-minute car ride—from The Addison, Catch LA’s roof terrace pairs stunning views of the Hollywood Hills and West Hollywood with ultra-fresh seafood fare. Signature dishes include the Wagyu Surf & Turf Roll, truffle sashimi (with caviar and black truffle pureé) and decadent mac and cheese with Maine lobster.  

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E.P. & L.P. Rooftop

A Melrose District mainstay with pitch-perfect ambiance, E.P. & L.P. is the quintessential Hollywood rooftop bar, complete with views of the Hollywood Hills and the Sunset Strip. Go for brunch and soak in the sun, opt for a sunset dinner, or make time to catch their happy hour, happening Monday through Friday from 4-6 p.m. The Aperol spritz and E.P. Frozé are among the most popular drinks. Only a 10-minute stroll down the street from The Ainsley, you won’t even have to call an Uber back home.

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Your Own Roof Terrace at The Addison

Our final hotspot is very close-to-home. When you own a home at The Addison or The Ainsley, you can enjoy private drinks and al fresco dining—no reservations required. At The Addison, entertain your guests any day of the week on your own rooftop terrace. At The Ainsley, head to the balcony to bask in the sunlight at one of our coveted penthouses.

Get in touch with our sales team to arrange a private tour today to see our available rooftop terrace townhomes and penthouses.

Arrange a tour of the residences at The Melrose Collection today. Email or stop by our onsite Sales Gallery, open daily 10 a.m. – 6 p.m.

The Addison or The Ainsley: Which Melrose Collection Home is Right For You?

From etco HOMES’ boutique Melrose Collection comes The Addison and The Ainsley: two masterfully designed residential communities that blend contemporary character with refined comfort in the heart of Los Angeles’ Melrose District. While both The Addison and The Ainsley share many similarities — from spectacular architecture to coveted locations — the communities diverge in a few distinctive ways. So, which one is right for you? Watch two newly produced videos below and let us know which is calling you home. 

Is your style a walk-up townhome or a top-floor, single-level residence?

Brainchild of Kevin Tsai Architect and etco HOMES, The Addison features two- to three-level townhomes that are a modern Los Angeles interpretation of the landmark brownstones in New York’s Upper Westside. The Ainsley, on the other hand, was envisioned by Hannouche Architects and etco HOMES to embrace a modern, spatial design rising four stories above street-level. At The Addison, you have the opportunity to choose from a Nordic, Modern or Urban design package, while The Ainsley presents the option of Noir, Luminaire or Perla. 

Are you more of a Croft Alley or Alfred person?

While only a little less than half-a-mile apart, The Addison and The Ainsley are situated within two distinct neighborhoods in West Hollywood. At The Addison, find yourself at the threshold of Melrose Place where boutique shops, fashion-forward brands and sought-after eateries like Nobu and Alfred Coffee & Tea  offer an unrivaled place for influencers, creators and entrepreneurs to thrive. At The Ainsley, discover the best of LA’s Melrose District, complete with rich art, coveted shopping, vibrant nightlife and experience-driven eateries, including none other than Croft Alley. 

The Addison features townhomes ranging from 1,244 to 3,306 square feet starting from the low $2M while The Ainsley offers 824- to 2,471-square-foot floor plans from the low $1M— all of which feature thoughtfully designed interiors that spare absolutely no detail. Which will you choose? Reach us at to arrange your visit today. 

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Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM and/or at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM. Our sales team is standing by.

Contact us directly by calling 310-299-6449 or email

Schedule a tour & request information

Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM and/or at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM. Our sales team is standing by.

Contact us directly by calling 310-299-6449 or email

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*50K Your Way incentive applies only to homes going to contract as of November 14, 2022, through December 31, 2022. Offer is available for a limited time only and applies only to the actively selling communities featured. Maximum promotion value $50,000. Not all offers will be available at every community. 50K Your Way is an incentive program in which the Buyer will be credited up to $50,000 to apply to loan rate buydown, purchase price reduction, closing costs, HOA dues or a combination thereof. 50K Your Way is available only on homes that have been released for sale and are scheduled to close within 45 days of the contract being signed. The 50K Your Way incentive program is subject to change or withdrawal at any time without notice and is not valid on contract re-writes or prior sales. The 50K Your Way incentive may not be redeemed for cash or equivalent. Underwriting, loan qualification, and program guidelines applicable to Buyer’s loan may impose maximum seller contribution limitations which restrict or limit the total amount of the 50K Your Way incentive that may be available to Buyer. Application of amounts totaling less than $50,000 of the 50K Your Way incentive limits Buyer’s total incentive received to the amount actually applied, and Buyer is not entitled to any funds in excess of the amount actually applied to the Buyer’s selected incentive options. Rate Lock holds are subject to rules and conditions set forth by the Preferred Lender. Interest rates may not be available at time of loan commitment or closing. Buyer is not required to obtain financing through etco Homes’ Preferred Lender to purchase a home, but the 50K Your Way incentive is available only to Buyers who finance through etco Homes’ Preferred Lender. etco Homes’ Preferred Lender is not affiliated with etco Homes or any of its affiliates. etco Homes and its affiliates have no control over credit approval. Other restrictions and conditions will apply. This is not an offer to lend nor an offer to enter into an interest rate discount agreement which can only be made in writing. This is not an offer to sell nor is it a solicitation of an offer to purchase real property. Where applicable, you must obtain the “Public Report” or its equivalent required by federal and/or state law and read it before signing anything. Other restrictions and conditions will apply. See an etco Homes Sales Representative for further information. Void where prohibited. Equal housing opportunity. November 2022.