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But First: Alfred Coffee & Tea Celebrates Nine Years on Melrose Place

The Addison’s prime location, just off Melrose Place on N. Croft Avenue, puts West Hollywood’s best cafes and restaurants mere moments from home—including Alfred Coffee & Tea, an iconic Los Angeles-born coffee house celebrating its 9th anniversary this year. 

Set steps from The Addison’s townhomes, Alfred’s flagship Melrose Place cafe first opened in 2013. Founder and native Angeleno, Josh Zad, trademarked the catchy phrase “But first, coffee” and created an Instagram-friendly interior aesthetic that quickly attracted style-savvy coffee and tea-lovers. Before long, Alfred Coffee on Melrose Place became a destination for L.A.’s most discerning food, drink and design enthusiasts.

In 2016 came Alfred Tea Room, a 450-square-foot tea-centric space steps from the flagship on Melrose Place on 705 N. Alfred Street—also mere seconds from The Addison. Soon after, Alfred debuted locations on Melrose Avenue, in Silver Lake and in Brentwood. Today, the coffee house has 12 locations across Southern California—plus cafes in Austin, Texas and Japan. 

Alfred’s menu offers flavorful of-the-moment drinks and snacks—from its beloved, naturally flavored vanilla iced latte to its chaga mushroom-infused “Chagaccino,” vibrant green matcha latte and crave-worthy breakfast burrito. 

As Alfred Coffee marks a decade of serving up covetable coffee, tea and cool design, more L.A. locations are rumored to be in the works, as is a new ready-to-drink beverage, said to be released through Bristol Farms later this year. 

Come experience Alfred’s Melrose Place flagship and top off the trip with a private tour of The Addison’s move-in ready townhomes with expansive patios and roof terraces (the perfect setting for sipping Alfred’s matcha latte). Our Sales Gallery is open daily from 10 a.m. to  5 p.m. Call 310-299-6449  or email theaddisonsales@etcohomes.com to arrange a tour.

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Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM, at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM, and/or the soon-to-debut homes at The Alfred, located at 725 N Croft Avenue, Los Angeles, CA 90069. Our sales team is standing by.


Contact us directly by calling 310-299-6449 or email themelrosecollection@etcohomes.com

Schedule a tour & request information

Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM, at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM, and/or the soon-to-debut homes at The Alfred, located at 725 N Croft Avenue, Los Angeles, CA 90069. Our sales team is standing by.


Contact us directly by calling 310-299-6449 or email themelrosecollection@etcohomes.com

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*50K Your Way incentive applies only to homes going to contract as of November 14, 2022, through December 31, 2022. Offer is available for a limited time only and applies only to the actively selling communities featured. Maximum promotion value $50,000. Not all offers will be available at every community. 50K Your Way is an incentive program in which the Buyer will be credited up to $50,000 to apply to loan rate buydown, purchase price reduction, closing costs, HOA dues or a combination thereof. 50K Your Way is available only on homes that have been released for sale and are scheduled to close within 45 days of the contract being signed. The 50K Your Way incentive program is subject to change or withdrawal at any time without notice and is not valid on contract re-writes or prior sales. The 50K Your Way incentive may not be redeemed for cash or equivalent. Underwriting, loan qualification, and program guidelines applicable to Buyer’s loan may impose maximum seller contribution limitations which restrict or limit the total amount of the 50K Your Way incentive that may be available to Buyer. Application of amounts totaling less than $50,000 of the 50K Your Way incentive limits Buyer’s total incentive received to the amount actually applied, and Buyer is not entitled to any funds in excess of the amount actually applied to the Buyer’s selected incentive options. Rate Lock holds are subject to rules and conditions set forth by the Preferred Lender. Interest rates may not be available at time of loan commitment or closing. Buyer is not required to obtain financing through etco Homes’ Preferred Lender to purchase a home, but the 50K Your Way incentive is available only to Buyers who finance through etco Homes’ Preferred Lender. etco Homes’ Preferred Lender is not affiliated with etco Homes or any of its affiliates. etco Homes and its affiliates have no control over credit approval. Other restrictions and conditions will apply. This is not an offer to lend nor an offer to enter into an interest rate discount agreement which can only be made in writing. This is not an offer to sell nor is it a solicitation of an offer to purchase real property. Where applicable, you must obtain the “Public Report” or its equivalent required by federal and/or state law and read it before signing anything. Other restrictions and conditions will apply. See an etco Homes Sales Representative for further information. Void where prohibited. Equal housing opportunity. November 2022.