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Swanky New Soho House Opens Close to The Melrose Collection

Just up the street from The Melrose Collection, Holloway House — the second Soho House in West Hollywood and the third in Los Angeles — dials up the cool factor more than ever before. With two private, members-only clubs in the neighborhood,  it’s never been easier to strike up a new personal or professional connection when you live at The Addison, The Ainsley or The Alfred.

Located a few blocks away from The Melrose Collection, the new Holloway House offers a stunning lounge, bar and dining area along with 34 hotel rooms. Design aficionados and trendsetters alike are stepping into Holloway House in awe of the interiors, where color and pattern mix in an exuberant expression of mid-century modern style. Inspired by the work of artists and designers such as David Hockney, Ed Ruscha and Robert Irwin, the design of the club embodies the quintessential Southern California lifestyle.

Vibrant colors dance and play throughout the club’s social spaces, like mint-green terrazzo flooring and burgundy-piped umbrellas. The work of local artist Jessalyn Brooks is featured in an eye-catching mural on the rooftop. Sculptures and photographs, among other artistic works are on display throughout the property, featuring LA artists under 40 years old.

 A perfect spot for out-of-town guests to stay, Holloway House sits at the pinnacle of creative energy in Los Angeles. With a reputation that precedes itself, Soho House is a must for those seeking social and networking opportunities in the core of LA’s most creative neighborhood, the Melrose District.

Plus, Soho House members can dine at the new Mandolin Mezze restaurant, serving up small plates of delectable cuisine channeling the flavors from Greece, Turkey and Cyprus. A mini-vacation to the Mediterranean, just up the street? You got that right.

If you’re already a member or looking to join Soho House, living at The Melrose Collection just got even more desirable. With Holloway House a mere 5-minute drive away, the location couldn’t be any more spectacular. 

Reach out to us for a tour of The Melrose Collection today. Email themelrosecollection@etcohomes.com or stop by our onsite Sales Gallery, open daily 10 a.m. – 6 p.m.

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Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM and/or at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM. Our sales team is standing by.


Contact us directly by calling 310-299-6449 or email themelrosecollection@etcohomes.com

Schedule a tour & request information

Sign up to learn more about the move-in-ready townhomes at The Addison, located at 724 N Croft Ave, Los Angeles, CA 90069, priced from low $2MM and/or at The Ainsley, located at 728 N Sweetzer Avenue, Los Angeles, CA 90069, priced from low $1MM. Our sales team is standing by.


Contact us directly by calling 310-299-6449 or email themelrosecollection@etcohomes.com

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*50K Your Way incentive applies only to homes going to contract as of November 14, 2022, through December 31, 2022. Offer is available for a limited time only and applies only to the actively selling communities featured. Maximum promotion value $50,000. Not all offers will be available at every community. 50K Your Way is an incentive program in which the Buyer will be credited up to $50,000 to apply to loan rate buydown, purchase price reduction, closing costs, HOA dues or a combination thereof. 50K Your Way is available only on homes that have been released for sale and are scheduled to close within 45 days of the contract being signed. The 50K Your Way incentive program is subject to change or withdrawal at any time without notice and is not valid on contract re-writes or prior sales. The 50K Your Way incentive may not be redeemed for cash or equivalent. Underwriting, loan qualification, and program guidelines applicable to Buyer’s loan may impose maximum seller contribution limitations which restrict or limit the total amount of the 50K Your Way incentive that may be available to Buyer. Application of amounts totaling less than $50,000 of the 50K Your Way incentive limits Buyer’s total incentive received to the amount actually applied, and Buyer is not entitled to any funds in excess of the amount actually applied to the Buyer’s selected incentive options. Rate Lock holds are subject to rules and conditions set forth by the Preferred Lender. Interest rates may not be available at time of loan commitment or closing. Buyer is not required to obtain financing through etco Homes’ Preferred Lender to purchase a home, but the 50K Your Way incentive is available only to Buyers who finance through etco Homes’ Preferred Lender. etco Homes’ Preferred Lender is not affiliated with etco Homes or any of its affiliates. etco Homes and its affiliates have no control over credit approval. Other restrictions and conditions will apply. This is not an offer to lend nor an offer to enter into an interest rate discount agreement which can only be made in writing. This is not an offer to sell nor is it a solicitation of an offer to purchase real property. Where applicable, you must obtain the “Public Report” or its equivalent required by federal and/or state law and read it before signing anything. Other restrictions and conditions will apply. See an etco Homes Sales Representative for further information. Void where prohibited. Equal housing opportunity. November 2022.